Lodge® Cast Iron acquires FINEX® Cast Iron Cookware
PORTLAND, ORE.—Lodge Cast Iron acquires Portland-based cast iron cookware manufacturer, FINEX.
“Lodge has built the great tradition of American cast iron cookware and kept it alive—in our hearts and in our kitchens—when no one else could,” said Ron Khormaei, co-founder of FINEX. “We wouldn’t be here without Lodge’s great heritage and we’re incredibly excited to expand cast iron cooking to new fans, new regions and new generations together.”
The business will continue to function out of Portland and their employees will join the Lodge team. The FINEX brand will stand alone, just as it is today, with its own social media platforms, website, and promotional materials.
Lodge President and CEO, Mike Otterman, has stated that the remainder of 2019 will be spent with Lodge managing the transition of FINEX iron production to its Tennessee foundries.
“This merging of like-minded American cast iron companies is an exciting opportunity for the future of USA-made cast iron cookware,” said Otterman. “Lodge values made-in-America manufacturing and wants to continue to be the leader in cast iron cookware. We feel this is a very good cultural fit for our business and view FINEX as a long-term asset for our company.”
Over the last few years, Lodge has differentiated their product portfolio with the additions of the Wildlife Series, Chef CollectionTM, and the recent introduction of the revolutionary, triple seasonedTM Blacklock line. FINEX adds a layer that allows Lodge to have a full assortment of products for retailers and consumers.
FINEX cast iron is American-made and has an ultra-polished smooth cooking surface that’s seasoned with organic flaxseed oil for a naturally nonstick performance. Their stainless steel handle stays cool and provides an ergonomic feature for support. Built to design, with an octagonal shape for multiple pouring spouts and sloped edges for ease of access. FINEX products are modern, innovative, aspirational, and practical for all your cast iron cooking needs.
FINEX cookware will continue to be available online at finexusa.com and at participating retailers.
Founded by Joseph Lodge in 1896, Lodge is the oldest family-owned cast iron cookware manufacturer in America. Lodge produces the largest full line of cast iron cookware in its two South Pittsburg, Tenn., foundries. The company has been in continuous operation for 123 years, supporting local workers, and creating cookware that brings families together for generations.
For additional information on Lodge, go to www.lodgemfg.com and @LodgeCastIron on Facebook, Twitter, and Instagram. For additional information on FINEX, go to www.finexusa.com and @finexcookware on Facebook, Twitter, and Instagram.